1. Scenarios connect the audience to the learning objectives.
Much of what people remember from a learning experience are the feelings of the underlying message rather than a multitude of small facts (which are better reserved for job aids). Scenarios are an important way to tap into the heart of the audience, providing a channel for conveying a deeper message based on emotion.
2. Leaners want to know why the knowledge is needed
When you know your audience—their pains, frustrations and joys—your senarios reflect their emotions and experiences. As learners begin to see themselves in the story and begin to identify with it, they start to care.
3. They make people care
When you know your audience—their pains, frustrations and joys—your stories can reflect their emotions and experiences. As learners begin to see themselves in the story and begin to identify with it, they start to care.
4. Scenarios transcend one’s current environment
Good storytelling can transport learners out of their stuffy meeting rooms and offices into an adventurous world away from the workplace. In this altered reality, the mind becomes more open to perceiving and thinking in new ways. This is an ideal position from which to learn.
5. Scenarios are motivating
Scenarios can motivate an audience toward a learning goal. They are ideal for attitudinal training because when an audience is motivated, they no longer need to be persuaded. An encouraging story will inspire someone to take action.
